Morich (Nigeria)

Bernard Akpomiemie George, who records as Morich, is a singer and songwriter from Delta State, Nigeria, who spent much of his life in Abuja. His music draws on Afrobeats and highlife, genres with deep West African roots. Highlife originated in Ghana and Nigeria in the early twentieth century, blending traditional rhythms with brass band instrumentation and later electric guitars. Afrobeats emerged from that lineage in the early 2000s, absorbing hip-hop, R&B, and dancehall to become one of the most globally streamed genres of the past decade. Morich works in both currents, writing songs that center on love, desire, and the pleasures of everyday life.

Featured Song:

“Mind” is a high-energy Afrobeats track in which the singer tries to win over a woman he’s fallen for, mixing English with Nigerian Pidgin for a loose, conversational feel. He references Mbadiwe Avenue in Lagos’s Victoria Island neighborhood as a meeting point, grounding the song’s romantic pursuit in a specific urban setting. The track captures the playful, hopeful energy of a man who knows what he wants: “Do you mind if I knock for your door / I’m ready / I’m wanting more of your loving.”

Artist Website

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